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By Ishbel Macleod | PR and social media consultant

June 11, 2013 | 2 min read

Tesco Bank is returning to TV this week in Ireland with a new ad campaign, aimed at Clubcard holders, for its home insurance.

The first TV campaign from Tesco Bank in Ireland that features its home insurance offering, the ad, by WDMP, offers a third off insurance for new customers.

Gavin Wheeler, CEO of WDMP said: “The creative strategy we have developed addresses the low awareness amongst Clubcard members that they can get great discounts on home insurance too. The campaign retains the powerful Tesco cues that customers are familiar with whilst introducing a distinct look and feel for Tesco Bank’s own specific Home Insurance proposition.”

WDMP has taken Tesco’s memorable red circle ‘Ping’ device displaying the offer, which appears floating across a flooded kitchen, along with a range of kitchen accessories. The iconic Tesco ladybirds, which also feature in the Tesco sponsorship identity for Coronation Street in Ireland, have been animated and are seen rowing across the water on the side of a Tesco recyclable shopping bag.

Claire Moyles, head of customer communications at Tesco Bank, added: “Tesco Bank is all about providing great value to our loyal Tesco customers. The ad highlights this in a fun way while letting customers know we have a great offer for them.”

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