Schick Quattro launches social campaign developed by JWT New York
Schick Quattro for Women has launched a social media campaign entitled ‘Prune for June’, developed by JWT New York.
The campaign has asked consumers between now and June 30 to create a Pinterest board showing their ‘trimstyle’ personalities for a chance to win summer prizes.
To promote the campaign, Schick Quattro for Women partnered with four well-known lifestyle and fashion bloggers as well as a celebrity stylist, asking them to create and share their own Pinterest boards.
To enter the competition, consumers must submit the URL of their Pinterest board to the dedicated Prune for June website where fans can vote and entrants can claim a money-off coupon.
The production company on the campaign was Toronto-based Jam 3, while media planning was handled by MEC.
Content created with:
JWT New York
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