PlayStation 4 introduces itself to the public in outdoor campaign
The newly unveiled PlayStation 4 has introduced itself to London, Birmingham, Manchester and Leeds in a new outdoor campaign planned by Manning Gottlieb OMD, following a teaser campaign which ran yesterday.
The creative, designed by Drum and Lick, revealed the new product to the cities in ads which read ‘We’ll see you in the morning’ yesterday, before today’s ads were unveiled.
The posters ran on Ocean Outdoor digital sites.
Ocean Outdoor account director Rob Hesketh said: “This is a genius use of premium digital outdoor to herald one of the most anticipated launches in the home entertainment sector of the year.”
Sony’s new Playstation 4 was unveiled at the E3 industry gaming conference in Los Angeles on Monday 10 June.
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Ocean Outdoor
Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today,...
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