PlayStation 4 introduces itself to the public in outdoor campaign

By Ishbel Macleod | PR and social media consultant

Manning Gottlieb OMD

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PlayStation 4 article

June 11, 2013 | 1 min read

The newly unveiled PlayStation 4 has introduced itself to London, Birmingham, Manchester and Leeds in a new outdoor campaign planned by Manning Gottlieb OMD, following a teaser campaign which ran yesterday.

The creative, designed by Drum and Lick, revealed the new product to the cities in ads which read ‘We’ll see you in the morning’ yesterday, before today’s ads were unveiled.

The posters ran on Ocean Outdoor digital sites.

Ocean Outdoor account director Rob Hesketh said: “This is a genius use of premium digital outdoor to herald one of the most anticipated launches in the home entertainment sector of the year.”

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Sony’s new Playstation 4 was unveiled at the E3 industry gaming conference in Los Angeles on Monday 10 June.

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Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

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