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Paddy Power Chelsea FC José Mourinho

Paddy Power celebrates Mourinho’s #2ndcoming with London billboard ads


By Gillian West, Social media manager

June 11, 2013 | 1 min read

Paddy Power commemorated Jose Mourinho’s return to Stamford Bridge yesterday with a special commission heralding his #2ndcoming.

Paddy Power’s arts and crafts department captured Mourinho’s return for billboard ads offering odds on the Portuguese miracle maker reclaiming the Premier League title for the Chelsea club next season – currently standing at 12/5.

Placed around the Blues stadium and across London the ads depict Mourinho as a messiah figure and aim to capture the most holy wink in football in all its glory.

Commenting on Mourinho’s return a Paddy Power spokesman said: “When the Premier League lost its red devil at the end of last season sports writers and fans across the country looked to the heavens in desperation. We’ve all been rewarded with the #2ndcoming of Jose and our special work of art is a priceless celebration of the moment that even Da Vinci would be proud of.”

Paddy Power Chelsea FC José Mourinho

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