The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Iamplayr

Jamie Carragher, Steven Gerrard and a squad of football stars announced as investors in We R Interactive's I AM PLAYR

Author

By Gillian West, Social media manager

June 11, 2013 | 2 min read

Footballers Jamie Carragher, Steven Gerrard, Jordan Henderson, Gary McAllister and Lee Dixon are just some of the names investing in We R Interactive’s I AM PLAYR online football game.

The host of past and present footballing stars were assembled by former Liverpool Football Club chief executive Christian Purslow and non-executive director of We R Interactive to invest, advise and star in the game.

Gerrard, Carragher, Dixon, Henderon and McAllister all appear in the game that blends 3D game play with first-person perspective footage to create an interactive story-telling experience.

Played by over 11 million people in more than 200 countries worldwide I AM PLAYR allows fans to experience the footballer lifestyle choosing between the girls or the goals, the booze or the boots, a hard day of training or the tabloid headlines with each choice affecting their success in the game. I AM PLAYR also features brands such as Nike, Red Bull and Alfa Romeo woven into interactive storylines to make the gameplay as realistic as possible.

“Given that the subject of our first game was living the life of a professional footballer we wanted to add real authenticity to it. So I spoke to some of my friends in football to give us that insight. They liked it so much that it resulted in significant investment from the football world…We give them regular shareholder updates and all of our footballer-shareholders have played the game. But we’re not telling how good they are at it,” commented Purslow, who holds the role of non-executive independent director at We R Interactive.

The full squad of football related investors is as follows: Steven Gerrard, Jordan Henderson, James Carragher, Lee Dixon, Jermain Defoe, Robbie Keane, Emile Hesky, Christian Purslow, Scott Parker, Aiden McGeady, Tim Cahill, Stewart Downing, John Arne Riise, Christopher Smalling, Fabian Delph and Gary McAllister.

Iamplayr

Content created with:

WE R INTERACTIVE

Find out more

More from Iamplayr

View all

Trending

Industry insights

View all
Add your own content +