Fan Bingbing stars in McCann's L'Oreal spot
McCann Shanghai has launched a new TV spot for L’Oreal.
The spot features actress Fan Bingbing.
“I’ve always enjoyed collaborating with L’Oréal,” said director Brendan Heath.
“I feel lucky because they give me a lot of artistic freedom. Fan Bingbing is a unique woman and definitely one of my favorites.
“She is a classic beauty with a very modern aesthetic and full of surprises. I found myself constantly pulling back because she’s so effortless and fun to shoot.”
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