Facebook has appointed Weve’s media director Claire Valoti to a senior UK role working alongside UK sales manager Ed Couchman, as part of a series of senior management changes at the social network.
Valoti, who has been media director at mobile wallet and marketing joint venture Weve since last December, will take up her new role in August, reporting to UK regional director for southern Europe James Quarles.
Facebook has promoted UK commercial director Stephen Haines to the role of global lead across Omnicom agencies.
Haines, who has worked for the social network for five years, will be based in New York, reporting to VP of global partnerships Blake Chandlee.
Meanwhile UK and pan-European director Christian Hernandez is leaving the social network later this summer to pursue new ventures in the entrepreneurial world.
Carolyn Everson, VP of global marketing solutions at Facebook said: “We are extremely grateful for the important contribution Christian has made at Facebook and know that he will continue to inspire innovative start-ups and brands as he has done here. Christian has long been involved with the entrepreneurial world as an advisor and investor, and we wish him all the best with his new venture. We are sad to lose a valued colleague, but excited to see Christian pursue a genuine long-held ambition.”
Stephen Haines said: “It’s been amazing working with so many visionary people in the UK over the past five years and I’d really like to thank the team at Facebook, as well as the agency and client partners that I’ve worked so closely with, for all of their support.
“Having seen the team grow and develop from day 1, I feel fortunate to have been part of something that is changing the future of marketing. I’m now really excited to be moving to New York to use my experience in a global role to help Omnicom deliver for some of the best-known brands around the world.”
The news follows the appointment of Nicola Mendelsohn as VP of EMEA, who will join the social network in June.