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EA vows to shake free from ‘worst company in America’ tag

Electronic Arts, the world’s second largest videogame publisher, is to maintain its ‘fewer, bigger, better’ strategy to bolster its standing in the industry - despite conceding that it has an image problem.

The firm has been voted the ‘worst company in America’ for two years on the trot by Consumerist magazine and has been accused of ‘arrogance’, expensive and generic software and a lack of product support.

This will see it focus on big budget franchises such as Mass Effect, Dead Space and Need for Speed to win over gamers and the top 20 charts.

Frank Gibeau, EA's president of labels, told the BBC: “That type of feedback is disappointing personally for people inside of EA because we love our company and the games that we make.

“We're in the business of entertaining and exciting people, and when our business policies get in the way of that and we hear this reaction and see this feedback we have to take note of it. We're not tone deaf."

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