Somo has announced the appointment of Fraser Heaviside as managing director of the marketing division.
Heaviside, who was previously group business director at Publicis-owned ZenithOptimedia, will lead an international team of mobile performance and brand marketing specialists.
He said: “I’m excited to be joining such an innovative high growth business. Mobile is the most exciting space to be in right now, and Somo is truly leading the way. Combining my years of cross-media experience with Somo’s mobile expertise and proprietary advertising technologies will enable us to pioneer a unique approach, integrating mobile across the customer journey.”
Somo CEO Nick Hynes added: “There is a seismic shift going on right now. Brands have woken up to how vital mobile is to their success, and are looking for specialist expertise to help them get it right. Mobile is technically challenging, however must be marbled into every aspect of a brand’s marketing programme and not managed in isolation. Fraser and his team will be developing fully integrated campaigns that complement and augment all existing marketing activities, on and offline.”