Robertson's Golden Shred Marmalade offering 10 solid gold Paddington Bear badges in new promotion

By Angela Haggerty, Reporter

June 10, 2013 | 2 min read

Robertson's Golden Shred Marmalade has created an on-pack promotion offering customers a chance to win one of 10 nine carat gold Paddington Bear badges.

Offer: The on-pack promotion runs until mid August

The campaign was created by Toucan for brand owner Hain Daniels and will run until mid August.

Commercial directors of Hain Daniels' grocery division, Nigel Parrott, said: "Robertson's has always been famous for its limited edition collectables, including the lone successful range of Paddington Bear badges.

"The chance to win a solid gold version will have great appeal for Roberton's loyalists as well as attracting new consumers to the brand."

The badges will feature Paddington Bear sitting on his suitcase holding a jar of Golden Shred Marmalade.

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