Michelin Road Safety Vine

Michelin launches road safety awareness campaign with Vine competition

By Angela Haggerty | Reporter

June 7, 2013 | 2 min read

Tyre company Michelin has launched a Vine competition to increase road safety awareness for young people.

Following a recent report which found young rural drivers are 44 per cent more likely to have an accident than those who grew up learning to drive in towns or cities, the company came up with the competition to raise awareness of the issue.

To enter, competitors must upload a Vine video on the subject of road safety among young drivers to Twitter using the hashtag #michelinyoungdrivers.

Michelin Road Safety Vine

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