Intu Drum News UK

intu unveils new corporate website with Radley Yeldar


By Ishbel Macleod | PR and social media consultant

June 7, 2013 | 1 min read

Shopping centre brand intu, previously known as Capital Shopping Centres, has unveiled a new website with Radley Yeldar.

Radley Yeldar was briefed that the key objective was to tell the intu brand and corporate story in a compelling way to each stakeholders group and to position intu as the leader in the digital space as the new brand continues to be rolled out.

Amanda Campbell, communications director at Intu Properties plc, said: “Since launching the first phase of our new corporate website, we have had really positive feedback on the improved navigation, functionality and overall value of the site to our audiences.

"It’s a strong platform to continue building upon as our business needs evolve. Given the time scale we were trying to hit, the Radley Yeldar team pulled out all the stops and the new site is a testimony to their professionalism.”

Intu Drum News UK

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Radley Yeldar

Radley Yeldar is an award-winning, independent, London and Birmingham-based creative consultancy. Our 200-strong team of specialists has been helping to create a world that believes in business for over 30 years, through a unique blend of business and strategic integrated services – including employee engagement, reporting, sustainability, brand positioning and identity, purpose and more – all brought to life through film, campaigns, experiences, print, digital content and platforms. Evidence times inspiration is the new formula for success in a changing world and everyone needs something to believe in. So let’s get started.

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