Social sound platform Audioboo has unveiled an update which means that audio shared via Twitter can now be played via a bespoke embed in Twitter’s timeline, without the need to open another window.
The introduction of Twitter media cards for the web and mobile platform follows a revamp of the site and the creation of new iPhone and Android apps.
CEO Rob Proctor said: “Twitter and Audioboo have always been a great combination, this latest development just makes that integration smoother and faster. Just like TwitPic brought images into Twitter’s timeline, now Audioboo is adding sound – without breaking away from the Twitter experience to visit another site.
“We hope that our existing users are encouraged to share more audio clips, and that Twitter users who aren’t familiar with Audioboo will find it easier to listen to our content.”