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anCnoc Highland Single Malt Scotch Whisky looks to show drinkers it gives a dram with Twitter contest

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By Ishbel Macleod, PR and social media consultant

June 7, 2013 | 2 min read

anCnoc Highland Single Malt Scotch Whisky is asking whisky fans to tweet a picture of how they enjoy a dram for the chance to win a trip to New York.

On Monday 17 June, consumers are asked to tweet a picture with #youranCnoc summing up what they like about the drink and in return their idea could feature on one of 10 personally illustrated bottles of anCnoc, with one winner to receive a trip to New York.

anCnoc brand manager Gillian Gibson said: “anCnoc’s series of illustrated Peter Arkle exclusives has been extremely popular, so we are very excited to be taking the idea to a whole new level with this campaign, giving our drinkers the chance to have their very own anCnoc moment brought to life and illustrated by Peter on our packs.

“For me, I would say my #youranCnoc moment is sitting in the garden with my nearest and dearest enjoying a sunny barbecue with my dram.

“For others it might be looking out over the countryside, or sitting down at the beach or even curled up by the fire with the dog. There are no right answers. We’re just looking for pictures that inspire us and really sum up the different experiences people have and their love of good whisky. It’s now over to our drinkers and we are really looking forward to seeing the results of our first twitter challenge on June 17th.”

The #youranCnoc campaign has been launched to celebrate the third Limited Edition Peter Arkle release for anCnoc.

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