The Scottish Government has appointed it's Safer PR and digital contracts to Stripe and Whitespace while the Community, Equalities and Public Health (CEPH) contract has gone to Consolidated PR.
The three contracts were reviewed at the end of May ahead of the changeover to the new Scottish Ministers Marketing Services framework which was delayed due to a legal challenge by long retained agency Newhaven.
It is understood that the three contacts are worth almost £1m in total, with CEPH campaigns to include flu and measles vaccination, organ donation and early cancer detection campaigns.
“In April when the decision was taken, there was potential for a sizeable campaign around Measles Vaccine. Organ Donation and Detect Cancer Early also have an on-going requirement for PR support given their propensity to save lives," a Scottish Government spokesperson explained to The Drum.
A PR and online campaign has been planned to communicate the resulting legislation that will follow the consultation process that was this year completed regarding the reduction of Scotland’s blood alcohol concentration limit from 80mg/100ml to 50mg/100ml, expect to roll out in August.
Other topics in this contract include flu and measles vaccination, organ donation and early cancer detection. A campaign is also expected this month to eon courage a measles vaccines update.
Stripe failed to make the latest Scottish Minister's Marketing Services Framework which began to be implemented from 1 June. This contract was awarded the day before it is understood.