Kellogg's heats up battle of the copycat cereals with spoof Aldi ad
The battle of the cereals has begun as Kellogg's brings together 'Special K girl' and Aldi low fat cereal ads actor David O'Riordan for a spoof internet advert hitting out at own-brand copycat products.
The ad follows the announcement last month from Kellogg's that it had changed the recipe of Special K to counter copycat brands.Louise Thompson Davies from Kellogg's said: "The Aldi low fat cereal ad epitomises the whole concept of copycat own brand versions of branded products - in a very clever way."They say imitation is the highest form of flattery and our internet spoof is a light hearted way to bring our new recipe to life and highlight the point of difference against these products and show Special K has a sense of humour. It's also an exciting first for the brand as our famous Special K girl finally gets a voice after all these years."The ad was created by Manchester-based Video News Agency.The original Aldi ad