AT&T launches new digital campaign developed by BBDO New York
AT&T has launched a new digital campaign in support of the brand’s recently developed home security and automation service: AT&T Digital Life.
The ‘Pets Talking’ campaign was created by BBDO New York and showcases the various ways that Digital Life lets you control your home remotely—all from the perspective of pets.
To kickoff the activity, three teaser films have been released on Facebook and YouTube, driving viewers to Pets-Talking.com, a dedicated Facebook app for the campaign.
The films were directed by Smuggler's Randy Krallman and edited by Tom Vogt from South Park and Team America: World Police.
Content created with:
BBDO New York
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