Alan Carr is set to hi-jack ads for multiple brands tomorrow during the Channel 4 Comedy Gala.
Brands including Renault, Jackpot Joy, Gocompare, Coors, Lynx, Skittles and Just Eat will be hi-jacked by the comedian, where he faces danger from the man who turns everything he touches to Skittles, body doubles for Jean Claude Van Dam making snow angels for Coors and battles for the affection of an astronaut in Lynx’s spot.
In an ad for Specsavers, Carr will be joined by X Factor contestant Rylan Clark, as the two go on an unexpected roller-coaster ride.
Rob Ramsey, partnership leader at Channel 4, said: “It’s brilliant that we have been able to work with such a diverse cross-section of clients, agencies and brands on the hi-jack which positively enhances the viewers’ experience of this very special event the C4 Comedy Gala.”
The ad takeovers were produced by Open Mike, edited by The Farm Group and managed by Channel 4 Sales, working with agency partners Carat, ZenithOptimedia, Manning Gottlieb OMD, Mindshare, MPG, and Maxus.