The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.
Every fortnight The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (21 June).Submit your vote before Wednesday 12 June to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact firstname.lastname@example.org.
Grey London: Vodafone Lake TV ad
CreditsBrand: VodafoneTitle(s): LakeAgency: Grey London, London, UK Agency website: http://www.grey.co.uk Executive Creative Director: Nils LeonardCreative Director: Jonathan MarlowAdditional credits: Head of Planning: Leo Rayman, Agency Producer: Ange Eleini, Production Company: Academy, Director: Frédéric Planchon, Editor: Sam Rice-Edwards, Post Production: The Moving Picture Company, Audio Post Production: Factory, Grade: The Moving Picture Company (Jean Clement)Published: May 2013
The Market Family: Lansinoh Affinity® Pro 2in1 Breast Pump Campaign
CreditsBrand: LansinohTitle(s): Affinity® Pro 2in1 Breast Pump CampaignHeadline and copy text (in English): Just because you have two, you don't always have to use twoWe give you the freedom to express with 1 or 2 pumpsThe Lansinoh Affinity® Pro 2in1 Electric Breast Pump. With three unique pumping styles and adjustable suction to give you extra control and added comfort, this portable pump is easy to use and clean. Use as a single or as a double, to get more milk in less time*. *When used as a double pump, you can express more milk in less time as compared to typical manual or single electric breast pumps.Agency: The Market Family, Manchester, UKAgency website: http://www.themarketfamily.co.ukCreative Director: Dorina D'ambrosioArt Director: Dorina D'ambrosioCopywriter: Carol O’SheaPublished: June 2013Short rationale (optional): Economic uncertainty is driving more women to return to work from maternity leave sooner than ever - either as the main breadwinner or because the household needs two incomes. And with Government plans to offer flexible parental leave, mothers will potentially go back to work a fortnight after giving birth. As the breastfeeding experts with 25 years of experience, Lansinoh wanted to create a breast pump that women could use to increase the speed of expression when time is of the essence. The product also allows mums to express with a single pump so it's flexible and comfortable for all situations.
Together Design: Peter Rabbit style guide
CreditsBrand: Peter RabbitTitle(s): Brand Style GuideAgency: Together DesignAgency website: http://www.togetherdesign.co.uk Creative Director: Katja ThielenIllustrator: Kate LarsonAdditional credits: Designers: Alice King and Kate Larson, Brand Planner: Emily PennyPublished: 2013Short rationale (optional): Beatrix Potter herself created and patented the first Peter Rabbit soft toy in 1903, making Peter one of the first examples of product licensing. At Together Design, we've been privileged to have created a new brand style guide which embraces the spirit and quality of Potter’s original watercolours, and develops the assets into designs that are relevant and engaging for family and international audiences today. Commissioned by Silvergate Media and Frederick Warne & Co., owned by Penguin, the style guide covers branding and packaging designs, along with a toolkit of placements, patterns and treatments to work across a range of product categories. Our Creative Director Katja said: “It was important to bring alive the adventure and naughtiness of Peter Rabbit as well as the comforting nostalgia of this classic property."
Lewis Moberly: Monoprix Lewis Moberly identity
CreditsBrand: MonoprixAgency: Lewis Moberly, London, UKAgency website: http://www.lewismoberly.com Creative Director: Mary LewisPublished: 2013
M&C Saatchi: Virgin Holidays 'Unleash Your Mojo' campaign
CreditsBrand: Virgin Holidays Title(s): Unleash your MojoAgency: M&C Saatchi, London, UKAgency website: http://www.mcsaatchi.com/ Executive Creative Director: Elspeth LynnAssociate Creative Directors: Dan McCormack, Luke BogginsAssociate Creative Director / Copywriter: Dan McCormackAssociate Creative Director / Art Director: Luke BogginsHead of Art: Paul HogarthPhotographer: Tom Van SchelvenTypographer: Simon WardenPublished: May 2013
The Union: McEwan's Red ads
CreditsBrand: McEwan's RedTitle(s): Red CarpetAgency: The Union, EdinburghAgency website: http://www.union.co.uk Creative Director: Michael HartArt Director: Paul McDonaldCopywriter: Euan AuldAdditional credits: Director: Ben CraigPublished: May 2013Short rationale (optional): Peter Mooney – McEwan's: “Our first campaign for McEwan’s Red communicates a brand personality that our target market will clearly identify with. It positions McEwan’s Red as aspirational and confident. The advert is positive, upbeat and modern, reflecting the new outlook for McEwan's.”Kyle Hardie – MD, The Union: “McEwan’s is a great Scottish brand that’s now getting the overhaul it deserves. Red is a cracking beer, and we believe that the consumer is getting the red carpet treatment each and every time they enjoy a pint or can, and that’s what we’ve brought to life in the campaign. It’s also a much higher energy approach than the competitive set, and research has told us that this positivity will resonate."
BETC Digital: Evian Baby & Me app
CreditsBrand: Evain Title(s): Baby & Me appAgency: BETC Digital Agency website: http://www.betc-life.com/ Creative Director: Ivan BeczkowskiArt Director: Sokphea PesCopywriter: Emmanuelle LabbeAdditional credits: Brand Management: Michael Aidan, Laurent Houel, Cécile Turkel, Alexis Thobellem, Responsible Media: Benoit Radenne, Agency Management: Karine Dargeou, Stéphanie Mayer, Jonathan Casseron, Technology: Thibault Dargeou, Mobile Application Development: B-ReelPublished: May 2013
KNOCK: Benjo's Brand packaging
CreditsBrand: Benjo’s BrandAgency: KNOCK, inc. Minneapolis, United StatesAgency website: http://knockinc.com Creative Director: Todd PaulsonArt Director: Ryan FlossAdditional credits: Creighton KingShort rationale (optional): THE SITUATION: This entrepreneur launched his business offering high-quality shoelaces; when it came time to expand his line, he needed unique packaging to showcase the newest addition: colored coins for penny loafers.OUR APPROACH: Make a simple idea pop. KNOCK created vintage matchbook-style packaging—a mini billboard for the surprising, colourful payoff of the coins stashed inside.THE RESULT: The matchbooks aligned with the client’s aesthetic and eye for colour, showcasing his newest offering while upholding the story of Benjo’s brand.
IC Design: Fortnum & Mason Events / RHS Chelsea Flower Show 'The Chelsea Oasis' menu design
CreditsBrand: Fortnum & Mason Events / RHS Chelsea Flower ShowTitle(s): The Chelsea Oasis MenusHeadline and copy text (in English): Fine floral menus fit for a Chelsea centenary celebrationAgency: IC Design, London, UKAgency website: http://icdesign.co.ukCreative Director: Alex HaddonDesigners: Rowana Batuwitage, Paul ThorntonIllustrator: RHS - (Union Jack flower motif supplied by the RHS)Published: May 2013Short rationale (optional): IC Design has created elegant printed menus for the 2013 RHS Chelsea Flower Show’s corporate hospitality ‘The Chelsea Oasis’. The menus are the final piece in a series of marketing collateral including brochures, tickets, advertising and signage, which incorporates a Union Jack flower motif developed by the Royal Horticultural Society (RHS) to mark the 100th Chelsea Flower Show. The Chelsea Oasis is delivered by Fortnum & Mason Events and the design is infused with subtle Fortnum’s branding including duplexing the menu covers in the store’s house colour. The square menus are printed in five colours plus a foil, creating a truly special piece of print. The set comprises five different menus to reflect offerings ranging from breakfast and lunch through to the quintessential afternoon tea.
Dunning Penny Jones and Lizzie Mary Cullen: Ciaté chalkboard inspiration for Selfridges
CreditsBrand: Ciaté NailsTitle(s): Chalkboard InspirationHeadline and copy text (in English): "Watch the talented Lizzie Mary Cullen in action, creating a giant inspiration Chalkboard as an ode to The Chalkboard Manicure by Ciaté - launching this April exclusively at Sephora.com and Selfridges.co.uk"Agency: Dunning Penny Jones and Lizzie Mary CullenAgency website: http://www.dunningpenneyjones.com / http://www.lizziemarycullen.comCreative Director: Dunning Penney JonesArt Director: Pete Allison, Marcus JonesIllustrator: Lizzie Mary CullenPhotographer: Pete AllisonPublished: April 2013
ButterflyCannon: Chandon Summer Limited Edition bottle design
CreditsBrand: ChandonTitle(s): Chandon Summer Limited EditionHeadline and copy text (in English): ButterflyCannon Create Latest Edition to Chandon’s ‘American Summer’ CampaignAgency: ButterflyCannon, London, UKAgency website: http://www.butterflycannon.com Creative Director: Jon DaviesAdditional credits: Designer: Patrycja ZywertPublished: May, 2013Short rationale (optional): Following the huge success of last year’s American Summer limited edition bottles, ButterflyCannon have created this year’s new release summer bottle for Chandon. Chandon’s other non-American markets were so impressed with last year’s design and press coverage the team decided to venture the concept onto new shores. The design kept the elegance and playfulness of the original concept whilst replacing the Americana with a more globally recognised nautical theme. The new Chandon Limited Edition Summer bottles will be available in both 750ml and 187ml formats, throughout the summer of 2013.
Hill + Knowlton Strategies: Philip Treacy for Thomson Sensatori
CreditsBrand: ThomsonTitle(s): Philip Treacy for Thomson SensatoriHeadline and copy text (in English): Philip Treacy collaborates with Thomson to mark the launch of the new 5* Sensatori Resort in TurkeyAgency: Hill + Knowlton Strategies, London, UKAgency website: http://www.hillandknowlton.co.uk Creative Director: Philip TreacyArt Director: Philip TreacyPublished: May 2013Short rationale (optional): World renowned hat designer, Philip Treacy, has collaborated with leading holiday company Thomson to design a range of limited edition women’s and children’s sunhats to mark the launch of its exclusive Sensatori Resort Turkey which opens in early summer. Guests checking into the new 5* Sensatori Resort Turkey will find one of the stylish Philip Treacy sunhats in their room, for the perfect finishing touch to their poolside style. Located in Side, the new Sensatori Resort Turkey is a stunning beach front hotel with a wide range of entertainment and amenities including six a la carte restaurants, specially zoned adults and family areas, and a world class spa. Philip Treacy has also used his creativity to design the stunning hotel bar at the new resort. The Butterfly Bar takes inspiration from one of Philip’s proudest creations; the infamous butterfly hat he designed for Naomi Campbell.
SomeOne: Grow Wild brand launch
CreditsBrand: Grow WildTitle(s): Grow Wild Brand LaunchHeadline and copy text (in English): A four-year campaign to bring people together to sow UK native wild flowersAgency: SomeOne, London, UKAgency website: http://www.SomeOneInLondon.comCreative Director: Gary Holt & David LawArt Director: James McKay & Karl RandallIllustrator: James McKayPublished: May 2013
Demner, Merlicek & Bergmann: Stieglbrauerei zu Salzburg GmbH packaging
CreditsBrand: Stieglbrauerei zu Salzburg GmbHTitle(s): Stiegl’s Bock beerAgency: Demner, Merlicek & Bergmann, Vienna, AustriaAgency website: http://www.dmb.at Managing Partner: Harry Bergman Creative Director: Franz Merlicek Art Director: Felix BroscheitCopywriter: Arno ReisenbüchlerAdditional credits: Head of Marketing: Torsten Pedit, Brand Manager: Marion Osztovits, Advertising Manager: Erwin Müller, Account Director: Daniela Berlini, Katja Hölzl, Jr. Account Executive: Andrea Mühleder, Producer: Denise MayerhoferShort rationale (optional): A beer that cares for you. Getting home safely: the new package design for Stiegl’s strongest beer. The problem: During Christmas time, true beer lovers are especially keen to Stiegl’s Bock beer. With seven per cent vol. it’s quite a strong beer, making the ride home by car rather unsafe. The solution: The former labels of the strong beer are being replaced with tickets to Salzburg’s public transportation services. Stiegl offers that consumers of Bock beer may use this cost- and risk-free public transport service in Salzburg to make it home safe and sound and spend the Christmas holidays in the comfort of your home with your loved ones.
AMV BBDO: BT Sport TV ad
CreditsBrand: BT SportAgency: AMV BBDO, London, UK Agency website: http://amvbbdo.com/ Art Director: Jim HilsonCopywriter: Toby AllenPhotographer: David ClerihewAdditional credits: Agency Planner: Steve Hopkins, Agency Account Man: Mark Graeme, TV Producer: Lucie Georgeson, Media Agency: Maxus Global, Media Planner: Estee Tang, Production Company: Stink, Director: Martin Krejci, Production Co. Producer: Josh Barwick, Post Production Company: The Mill, Audio Post Production: The Factory, Digital Design Company: Red BeePublished: May 2013
BVD: Apolosophy Make up packaging
CreditsBrand: ApolosophyTitle(s): Apolosophy Make upHeadline and copy text (in English): Concept and package design for private label for Swedish pharmacy chain Apotek HjärtatAgency: BVD, Stockholm, SwedenAgency website: http://www.bvd.seCreative Director: Catrin VagnemarkArt Director: Kina GiesenfeldCopywriter: Mattias JersildAdditional credits: Brand Strategist: Joacim Nordberg, Project Manager: Gunilla OranderPublished: April 2013Short rationale (optional): Apotek Hjärtat is Sweden’s second largest pharmacy chain with +300 outlets and growing. In 2009 the previously regulated Swedish pharmacy market was deregulated, allowing other actors into the market than the monopoly actor Apoteket AB. As an important part of Apotek Hjärtats ambition to offer a complete range within the areas of health and well-being the Stockholm-based design agency BVD has created concept and package design for the new private label Apolosophy. A brand based upon Apotek Hjärtats core values competence, knowledge and trust. Carefully chosen ingredients packaged in a consious way. Trustworthy, tactile and timeless.“We have focused on giving the products clarity and an honest expression. The product range is held together by a consequent use of typography, a black and white colour scale to elevate the content and carefully chosen materials.’’ Catrin Vagnemark, creative director, BVD“Apolosophy is no ordinary brand. It’s what we believe in and represent in every part. In every single product bearing the Apolosophy name and logo you meet a pharmacy’s complete offer and all our extensive knowledge and experience.’’ Fredrik Kullberg, head of marketing, Apotek Hjärtat.
BETC: Decathlon press ads
CreditsBrand: Decathlon Agency: BETC, Paris, FranceAgency website: http://www.betc-life.com/ Executive Creative Director: Stéphane XiberrasCreative Director: Eric Astorgue, Jean-Christophe Royer Art Director: Marie-Eve SchoettlAssistant Art Director: Pierre CaurretCopywriter: David Soussan Photographer: Geoff KernAdditional Credits: Brand Management: François Dewitte, Stéphane Saigre, Emmanuel Castiglioni, Nathalie Ruiz, Jérémy Dekeyser, Jean Nussbaumer, Agency Management: Bernard Buono, Philippe Brandt, Laurianne Mayet, Sarah Guilloteau, Elena Esposto, Traffic: Elodie Diana, Art Buyer: Christine Lefers, Production: Arno Poulain/RITA, Print Producers: Elodie Diana
Lewis Moberly: Divino brand packaging
CreditsBrand: DivinoAgency: Lewis Moberly, London, UKAgency website: http://www.lewismoberly.com Creative Director: Mary LewisCopywriter: Mary LewisIllustrator: Lucilla LavenderAdditional credits: Designer: Sarah CruzPublished: 2013
Creature: Carling 'Trick Shot' TV campaign
CreditsBrand: Molson Coors (UK)Title(s): Carling ‘Trick Shot’ Agency: Creature, London, UK Agency website: http://www.welcometocreature.com Creative Director: Stu Outhwaite, Ed Warren, Ben MiddletonAdditional credits: Planner: James Mitchell, Media Agency: Zenith Optimedia, Media Planner: Natalie Cummins, Production Company: Smuggler, Director: The Sniper Twins, Post Production: Unit, Audio Post Production: FactoryPublished: May 2013
Chameleon: Breakthrough Breast Cancer website redesign
CreditsBrand: Breakthrough Breast CancerTitle(s): Breakthrough Breast Cancer Website RedesignHeadline and copy text (in English): Chameleon: Breakthrough Breast Cancer website relaunchAgency: Chameleon, London, UKAgency website: http://chameleon.eu/Creative Director: Stewart SearArt Director: Sammi RichardsonPublished: May 2013Short rationale (optional): Breakthrough Breast Cancer, the charity that funds 25 per cent of the UK’s breast cancer research, worked with digital charity specialist, Chameleon, to overhaul its online presence. Chameleon worked closely with the charity to plan, research and develop the new website in a bid to encourage deeper engagement with existing supporters and create relationships with potential and new supporters.
Getty Images: 85 seconds online video
CreditsBrand: Getty ImagesTitle(s): 85 SecondsAgency: Getty Images, BrazilAgency website: http://www.gettyimages.com.br/General Creative Director: Marcello Serpa, Luiz SanchesCreative Director: André Kassu, Marcos Medeiros, Renato Simões e Bruno ProsperiHead of Art: Gustavo VockosAdditional credits: Creation: Marcos Kotlhar, Sophie Schoenburg, Agency Producer: Vera Jacinto, Rafael Motta, Charles Nobili, Production Company: ZOLA, Director: João Simi e Marcos Kotlhar, Research: Marcos Kotlhar, João Simi, Procuradoria de Filmes, Beto Araújo, Sacha Bastos, Gustavo Vockos, Motion: Marcos Kotlhar, João Simi, Daniel Lemos, Rafael França, Music: Satélite, Music, Producer: Kito Siqueira, Roberto Coelho, Editor: Beto Araújo e Sacha Bastos, Executive Producer: Jimmy Palma, Post Production: CLAN vfx, Project Manager: Markinhos Fagundes, Claudio Costa, Production: Amelinha Lobo, Pedro Bueno, Account Supervisor: Cristina Chacon, Tássia Massumi Nishida, Media: Paulo Camossa, Patricia Moreton, Advertiser's Supervisor: Renata SimõesPublished: May 2013Short rationale (optional): Getty Images touches people in a new campaign created by AlmapBBDO. It gives continuity to the awarded campaign "From Love to Bingo" to divulge the videos from the image bank that is the world leader in the creation and distribution of visual content.
TBWA\Singapore: Corona calendar
CreditsBrand: Corona Title(s): Corona Calendar Agency: TBWA\Singapore, SingaporeAgency website: http://www.tbwa.com Creative Director: Gary Steele, Hagan de Villers Art Director: Nuno Teixeira, Reginald OcampoCopywriter: James HolmanPhotographer: Renjie TeoAdditional credits: Designer: Nuno Teixeira, Gary Steele, Reginald Ocampo, Max Kitaev, Aaron Tan, Daphne Tann, Roger Tan, Cheng Guan Koh, Kevin Sim, Account Director: June Wee, Account Manager: Elyn Ong, Account Executive: Lauren Britton, Head of Production: Peter Short, Print Production: Peter Ng, FA Artist: Andrew Yeoh, Studio: Raul Davadilla, Producer: Haydn EvansPublished: May 2013
United State of Fans \ TBWA: adidas Nitrocharge integrated campaign
CreditsBrand: adidas Title(s): NitrochargeAgency: United State of Fans \ TBWA Agency website: http://www.unitedstateoffans.com \ www.tbwa.com Executive Creative Director: Ben Hartman Art Director: Martin van de Heu, Nikolaus Ronacher, Jason SchraggerCopywriter: Ben HartmanPhotographer: Gary Prior (Alves), Maarten Wouters, David Ramos Additional credits: Global Director of Strategy: Bart van der Vliet, Client Service Director: Geoff Coyle, Strategy Manager: Ruben Beijer, Account Director: Manos Magoulas, Sr. Account Manager: Brenda Rangel, Account Executive: Robert Ruijgrok, Executive Film Producer: Michael MacMillan, Print Producer: Maria Perez, Production Company: Smuggler, Director: Tristan Patterson, Director of Photography: George Richmond, Executive Producer: Chris Barrett, Producer: Ray Leakey, Editing: The Whitehouse, London, Editor: Charley Harvey, Assistant Editor: Iain Whitewright, Post Production: Glassworks Amsterdam, Executive Producer: Armand Weeresinghe, Lead Flame Artist: Morten Vinther, Flame Artists: Lise Prud Home, Kyle Obley, Flare Artist: Bob Roijen, 3D Artist: Diego Ghirardo, Colourist: Scott Harris, Music: Master Composition and Track: Nikolai Von Sallwitz, Mix and Sound Design: Wave Recording Studios, Sound Design and Mix: Alex Nicholls-Lee, Randall Macdonald, Print: Hero Photography, Agency: Holland Hoogte (De Rossi), Press Association (Martinez), Getty (Lavezzi), In-Action Photography: First Photo Assistant: Denis Doyle, Re-Touch: Mont Blanc, Amsterdam, Re-Toucher: Theo van der Laan, Producer: Willem Koster, Digital Agency: Tribal DDB Amsterdam, Digital Production: Media Monks Published: May 2013
DMSQD: Pecha Kucha Sweet Talking poster design
CreditsBrand: Pecha Kucha (Barnsley)Title(s): Sweet Talking Headline and copy text (in English): Inspirational short but sweet talks featuring....Agency: DMSQD, Barnsley, UKAgency website: http://www.dmsqd.comCreative Director: Kyle WilkinsonPhotographer: Marc WilmotPublished: June 2013Short rationale (optional): Pecha Kucha Barnsley needed an image to be used across their promotional material to advertise their evening of inspirational 6 minute 40 second talks. This type-led image is made out of traditional cherry lip sweets, visually expressing the short but sweet nature of Pecha Kucha's talks.
Albion: Unibet 'Armchair Experts' TV creative
CreditsBrand: UnibetTitle(s): Armchair ExpertsAgency: Albion, London, UKAgency website: http://www.albionlondon.com Creative: Aaron Hinchion Additional credits: Planner: Adam Butters, Account Management: Matt Roskill, Valdemar Domingos, Sarah Kehoe, Producers: Petrina Kilby, Production Company: Hotspur & Argyle Published: May 2013
Perky Bros: Treadwell brand identity
CreditsBrand: TreadwellAgency: Perky Bros llcAgency website: http://www.perkybros.com Creative Director: Jefferson PerkyArt Director: Jefferson PerkyCopywriter: Joy SarnackeAdditional credits: Development: James Muspratt Published: 2013 Short rationale (optional): Treadwell specializes in no-nonsense floors that last. Their brand is about more than flooring. It's about standing upright. Walking the walk. It’s also about empowering clients to move forward with confidence, secure in the knowledge that they’ve chosen the right product, and the right people, for the job. From naming to website design, we were fortunate to work on all elements of their brand creation.
Havas Worldwide: Thomas Cook TV commercials
CreditsBrand: Thomas Cook Agency: Havas Worldwide, London, UKAgency website: http://www.havasworldwide.com/Executive Creative Director: Mick MahoneyArt Director and Copywriter: Russell SchallerPhotographer: Mark StenningAdditional credits: Business Director: Gareth Davies, Account Director: Luke Mitton, Agency Producers: Sophie Horsley, Jodie Sibson, Director/Production Company: Peter Cattaneo, Producer: Juliette Harris/Academy Films, Editor: Scott Cato/The Quarry, Post Production: Golden Square Published: May 2013
Tabasko Branding Bureau: Concept 'Brushman' brand packaging
CreditsBrand: ConceptTitle(s): BrushmanHeadline and copy text (in English): It’s good to be a man. It’s also good to have a clean-shaved face. However, it’s no good forcing yourself to shave every single day. Cause it may seem boring. For those who got sick of their shaving routine, we made this amazing shaving-brush called Brushman. Brushman is a unique design solution that will make your shaving experience more fun and less boring. Once you get a Brushman you get a little helper.You won¹t ignore it at a supermarket; it¹ll be lying amidst the pile of other plain brushes and calling for you to try it. Try it. And the girls will try you.Agency: Tabasko Branding Bureau, Baku, AzerbaijanAgency website: http://be.net/whodoArt Director: Khudayar AghayarovCopywriter: Erkin OsmanliPhotographer: Stock ImagesAdditional credits: Production Manager: Rufat UseynovPublished: April 2013
Cogent Elliott: Subaru campaign
CreditsBrand: SubaruTitle(s): Coffee/LipstickAgency: Cogent Elliott, Birmingham, UKAgency website: http://cogent.co.uk Creative Director: Richard PayneArt Director: Craig Wood/Sam ArmisteadCopywriter: Craig WoodAdditional credits: Animator: Karl Randay/Simon Cox, Director: Paul GriffinPublished: May 2013Short rationale (optional): Communicate the benefits of the Subaru Outback Boxer Diesel's new Lineartronic transmission system, which delivers the smoothest diesel ride ever.
Pearlfisher: Strong Nutrients brand design
CreditsBrand: Strong NutrientsTitle(s): Strong Headline and copy text (in English): Pearlfisher creates new brandAgency: Pearlfisher, London, UKAgency website: http://www.pearlfisher.comCreative Director: Karen Welman, PearlfisherArt Director: Karen Welman, PearlfisherCopywriter: Zana Morris, The Library/Karen Welman, PearlfisherIllustrator: Andy LyonsAdditional credits: Zana Morris (Founder of The Library), Sophie Maxwell (Insight Director, Pearlfisher), Yael Alaton (Strategy Director, Pearlfisher)Published: May 2013Short rationale (optional): Pearlfisher’s objective was to create a brand of nutrients that could stand out in the crowded and functional supplement market, celebrate the idea of ‘beauty from within’ and bring to life the end benefits of the brand in a unique and emotional way. Karen Welman, founding partner and chief creative officer at Pearlfisher commented, “It had been a lifelong ambition of our client's to create a high-quality nutrient brand that is clearly differentiated from supplement brands that are low in quality and grade of ingredients. “The idea was to create an impactful visual story using the metaphor of beautiful and elegant birds that have hidden strength. The brand name – Strong – and the playful variant names and descriptors are simple yet impactful and clearly communicate the brand’s promise of inner strength and outer beauty. Pearlfisher created custom hand-drawn typography for the brand name and commissioned a series of bespoke bird illustrations that bring to life the product benefits in an unexpected and emotive way. For example, for ‘brain box’ an owl was used to communicate how the powerful combination of cutting edge nutrients promotes optimal brain performance, whilst a bright yellow canary was used for the ‘sunshine pill’ to illustrate the end benefit of a radiant, healthier immune system and stronger bones. The end result is visually arresting creating strong visibility both in retail and online environments.”
AMV BBDO: Aviva 'Aviva Drive' TV ad
CreditsBrand: AvivaTitle(s): Aviva DriveAgency: AMV BBDO, London, UK Agency website: http://amvbbdo.com/Art Director: Mike HannettCopywriter: Dave Buchannan Additional credits: Agency Planner: Jeff Lush, Ollie Gilmore, Agency Account Man: James Walker-Smith, Adam Kennedy, Jonny White, Jess Smith, TV Producer: Jo Charlesworth, Media Agency: Zenith Optimedia, Media Planner: Chris Davies, Production Company: HSI, Director: Declan Lowney, Production Co. Producer: Simon Monhemius, Post Production Company: The Mill, Audio Post Prodcution: WavePublished: May 2013
Epiphany: Leeds Building Society 'Kick My Habits' website
CreditsBrand: Leeds Building SocietyAgency: Epiphany, Leeds, UKAgency website: http://www.epiphanysearch.co.uk/ Creative Director: Gareth BattersbyArt Director: Bryan JamesCopywriter: Clayton DavisIllustrator: Bryan JamesDeveloper: Stephen GriffinPublished: May 2013Short rationale (optional): The piece
essentially asks a user for a range of eight financial values per week they spend on particular habits and at the end gives them a total amount which they could be saving per year. We also had a YouGov survey conducted which allows users to see which partition of people in the UK they fit into in terms of spend of particular habits in the form of interactive pie charts - The experience is meant to be engaging in a fun way, whilst the data is found out in an interesting manner, which draws the attention of users.
Mynt: Interflora 'Time Frames' stand for RHS Chelsea Flower Show
CreditsBrand: InterfloraTitle(s): Time Frames, by MyntHeadline and copy text (in English): Mynt & Interflora take Gold at RHS Chelsea Flower ShowAgency: Mynt Design, Leicester, UKAgency website: http://www.mynt.co.ukCreative and Art Director: Bill WarrenPhotographer: In-HouseAdditional credits: Rebecca Anstee, David RaggPublished: May 2013Short rationale (optional): In celebration of the show’s centenary year and Interflora’s 90th anniversary, the exhibition design showcases floristry expertise over the past nine decades – to great effect. Taking inspiration from art, fashion and pop culture from the 1920s to the present day, six individual ‘frames’ are decorated with thousands of flowers, creating a seamless passage through the decades and taking visitors on a visual journey through time. The exhibit is Interflora’s third Chelsea Gold Medal winning design in recent years and demonstrates the exceptional skill and creativity of the florists involved, and the introduction of Mynt’s design to the stand’s overall look and feel.Bill Warren, Mynt’s Creative Director says: “The challenge was to capture the key eras and their associated authentic props whilst establishing a backdrop for the florists creations & displays to work within. The installation of the large scale architectural open frames initially defined the space which we then linked with a physical, fluid ribbon structure to the perimeter. This outer ribbon carried the timeline communication graphics and established a connection with each themed zone. A great collaboration from The Interflora team, combined with our design concept and direction delivered the objective of securing a gold at Chelsea!”
JWT: Hospital A.C.Camargo Cancer Center 'Superhero Formula'
CreditsBrand: Hospital A.C.Camargo Cancer CenterTitle(s): Superhero Formula Agency: JWTAgency website: http://www.jwt.com/ Creative Director: Hernan Rebalderia, Santiago DulceArt Director: Guilherme SakosigueCopywriter: Fabio OzorioIllustrator: Marcelo Fahd, Felipe Kimio, Fernando RicciopoPhotographer: Regis FernandezAdditional credits: CCO: Ricardo John, Head of Art: Fabio Simões, Account Team: Luciana Rodrigues, Yves Rodrigues, Planning: Fernand Alphen, Isabella Mulholland, Stella Pirani, Media: Aline Moda, João Dabbur, André Sanchez, Advertiser Supervisor: Irlau Machado Filho, Adriana Seixas Braga e Luciana Del Nero, Broadcast Director: Marcia Lacaze, Art Buyer: Paula Ferrari, Graphic Producer: Flavio Schaefer / Flavio Colella, Animation Production Company: Vetorzero, Executive Production: Eliza Flores, Director: Andre Sernaglia, Co-Director: Marcelo Fahd, Animation: Fernando Ricciopo, POS Production - Animation: Fernando Ricciopo, Marcelo Akira, Videocase Prodction Company: HungryMan, Director: Gualter Pupo, Mounting: Ricardo Mehedff, Sound Production Company: Shuffle, Videocase - Finishing: HungryManPublished: May 2013
Bravo Company: The Bakery Depot 'Podi' brand identity
CreditsBrand: Podi, The Food OrchardClient: The Bakery Depot Agency: Bravo Company, SingaporeAgency website: http://www.bravo-company.infoCreative Director: Edwin TanDesigner: Jasmin Lee Short rationale (optional): Podi, the food orchard, is a new all day restaurant that celebrates bold, robust and unique flavours. Podi is the brainchild of Cedele and upholds Cedele's philosophy of advocating buying and making food deliciously, and most importantly, responsibly. Derived from the meaning of Podi in Hindi - a corse mixture of ground dry spices and herbs - a simple and modern logo mark with strong colour accents was developed, drawing inspiration from heaped spoonfuls of various spices and herbs mounds. The earthy tones used throughout in colour palette to imagery is applied to reflect Podi's mission of making good, natural and organic food
Big Communications: Boost Up Yourself OOH creative
CreditsBrand: Boost Title(s): Boost Up YourselfAgency: Big Communications, Leicester, UKAgency website: http://www.bigcommunications.co.uk Executive Creative Director: Dylan BoggArt Director: Tim JonesCopywriter: James CrossAdditional credits: Client’s name and job title: Simon Gray, CEO, Boost Energy Drinks, Planner: Kate Hartshorn, Designer: Duncan BancroftPublished: May 2013The Drum's Creative Round-Up and The Works are published in partnership with Synergist.