Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Tulisa’s £1m endorsement deals could unravel in wake of drugs scandal

Former X Factor golden girl Tulisa is facing the loss of her lucrative contracts with Bank Clothing and JD sports following allegations that she fixed an £800 cocaine deal.

Bank confirmed in a statement last night that it was “considering the options” after police officers searched her home.

It said: “Following the news that has unfolded this weekend concerning Tulisa - Bank Fashion are currently reviewing their options regarding her continued involvement with Bank and her clothing range TFB.”

Meanwhile parent company JD Sports said: “We are deeply concerned by the allegations regarding Tulisa’s actions.

“We are monitoring the situation closely and will continue to do so as it develops.”

However, a Mirror source suggested the consequences could be more damaging, saying: “Tulisa’s stint on The X Factor turned her into a very bankable brand in her own right - even though her last album only made number 35 in the charts she’s still been raking in the cash.

“But there’s a real concern that she’s finished in terms of endorsements and deals after this.

"It’s a real stain on her reputation, and one that won’t be easy to shake off.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis