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Currys PC World unveils idents to promote sponsorship of Gadget Show

Currys PC World has unveiled idents with M&C Saatchi to promote its sponsorship of the Gadget Show.

The idents look to underline the brand’s tech credentials in a humorous and lighthearted way, showing customers trying out inventions such as hover boots.

Andrea Silver, marketing director at Dixons Retail, said: “These idents complement our partnership with the Gadget Show this year. They highlight that our customers can expect the newest technology, and the highest level of service.”

Currys PC World is also set to roll out social initiatives later in the month.

Jeremy Hemmings, deputy managing director at M&C Saatchi, said: “These new idents will give new life to this fun and light-hearted campaign. They continue to demonstrate Currys PC World’s expertise as ‘the home of new technology’, while referencing the kinds of extraordinary gadget we might hope to see on the show itself.”

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