The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Critical Mass appoints Jamie Escobar to head up new Latin American office

Author

By Jennifer Faull, Deputy Editor

June 5, 2013 | 2 min read

Critical Mass, an Omnicom digital agency, has announced the opening of a Latin American hub to address demand from global clients.

Leading Critical Mass Latin America is Jaime Escobar, general manager, who will report into COO John McLaughlin. Working with Escobar are Enrique Ottone, creative director and Miguel Alvarez, technology director.

As general manager, Escobar will oversee the agency’s growth and operations, supporting global clients such as HP, as well as growing new client relationships.

Ottone will lead the creative vision and output for the San Jose office, while Alvarez will manage the strategy and development for clients’ technology needs across numerous time zones.

Dianne Wilkins, CEO of Critical Mass commented: “As global digital agency of record to world-class brands such as HP, Critical Mass creates extraordinary experiences that customers want to use.

“As consumers habits in Latin America are changing, brands need to strongly consider how they create a cumulative customer experience – across channels, devices, borders and time – and Critical Mass is strongly positioned to be the global and regional partner to provide universal programs and local experiences.”

In addition to the leadership team, Critical Mass is developing and recruiting for regional talent in the areas of creative, strategic planning, account management and marketing science. The agency will also relocate talent from its global network to the region.

Content created with:

Critical Mass

In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and...

Find out more

Trending

Industry insights

View all
Add your own content +