The Scotland-wide network of 84 VisitScotland Information Centres has partnered with Caledonian MacBrayne to sell ferry tickets and book vehicles on all of its sailings during the peak visitor season.
“This agreement with VisitScotland, is one of many initiatives we are working on to improve our visitor experience. It means anyone can buy a ticket and book a ferry at whichever Visitor Information Centre they happen to be in, instead of having to plan ahead and buy tickets online or wait until they had arrived at one of our ports," said Cathy Craig, head of marketing and eCommerce at CalMac.
“In addition to allowing visitors in any part of Scotland, with little or no notice, to plan a ferry trip, it also allows us to target visitors who have no firm plans or itinerary and who might choose to take a ferry trip on an impulse or as the result of a recommendation from another visitor.”
A previous partnership between VisitScotland and the ferry operator saw 10,000 free ferry tickets given out in support of VisitScotland’s 'Big April Adventures' promotion as part of the Year of Natural Scotland 2013.