Rekorderlig launches Swedish Summer House as part of £4m campaign
Rekorderlig is set to unveil a Swedish inspired Midsummer House in London’s Victoria Park to promote its fruit ciders, including the limited edition passionfruit flavour.
As part of a £4m campaign for the brand, the experiential activity will be backed by cover wraps on Stylist, Time Out and Shortlist, as well as billboard advertising on the Underground: the first out of home advertising for the brand.
Gemma Copping, marketing director for Rekorderlig, said: “We’re so excited to bring a taste of the Swedish midsummer to the UK with the creation of the Midsummer House. Consumers new to Rekorderlig will have the opportunity to live and breathe our brand heritage and style, whilst fans will sample their favourite flavour in a variety of innovative cocktail serves, all in a setting that embodies our Beautifully Swedish mantra.
“The activity will further endorse Rekorderlig’s image as a must have product behind the bar showcasing to buyers the very best of what can be done creatively to increase sales. We hope it will be the number one destination bar to kick start the summer cider season.”
The pop-up Scandi-style summerhouse will stand for two weeks and will include cider cocktails which showcase Rekorderlig as an ideal ingredient.