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Quartermile works with Story for new website as part of strategic integrated campaign


By Gillian West, Social media manager

June 4, 2013 | 2 min read

Edinburgh business and residential development Quartermile has launched a new website as part of its strategic integrated campaign.

Created by Story the website has been developed as a response to a recent boost in international and UK sales. The site is fully responsive to meet the needs of tablet and mobile users and is designed to allow prospective buyers to tour the various apartments and spaces quickly and easily. Vivid photography has also been employed in order to communicate the development’s high spec luxury and vibrant lifestyle offering.

Story collaborated with iSpy and Weather to develop the site, which forms part of a broader integrated campaign promoting the Gladesdale venture’s £450m development of over 900 apartments, 300 square metres of office accommodation, 10,000 square meters of retail space and seven acres of open landscaping.

Lorraine Paterson, sales and marketing director at Quartermile, commented: “Story’s challenge in creating the new website was not just to appeal to the UK market but also to attract interest from an international audience. Story has successfully managed to develop an elegant, user-friendly website that seamlessly highlights the many key features of living and working in Quartermile’s city centre location yet also keeps the format simple.”

Story deputy managing director and head of planning, Jim Kelly, added: “The overall campaign has been a success not only in the UK but increasingly throughout Asia, where we have recently been marketing the Quartermile development. Now, more than ever, it’s important for Quartermile to have a website that works within this extremely competitive international context.”


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