By Ishbel Macleod | PR and social media consultant



Nivea article

June 4, 2013 | 1 min read

Nivea has unveiled a campaign in Brazil with Giovanni + Draftfcb which features a solar power charger for your phone in a print ad, suggesting that people shouldn’t have to leave the beach for anything.

The ad, which ran in Brazilian magazine Veja Rio, featured a thin solar panel and phone plug, with the energy gathered from the sun’s rays charging the phone.

A YouTube video promoting the campaign shows how the solar panel can be charged, and how it can be used.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

More from Advertising

View all