Nivea unveils solar ad that lets users charge their phones

Nivea has unveiled a campaign in Brazil with Giovanni + Draftfcb which features a solar power charger for your phone in a print ad, suggesting that people shouldn’t have to leave the beach for anything.

The ad, which ran in Brazilian magazine Veja Rio, featured a thin solar panel and phone plug, with the energy gathered from the sun’s rays charging the phone.

A YouTube video promoting the campaign shows how the solar panel can be charged, and how it can be used.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.