By Ishbel Macleod | PR and social media consultant

Draftfcb

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Nivea article

June 4, 2013 | 1 min read

Nivea has unveiled a campaign in Brazil with Giovanni + Draftfcb which features a solar power charger for your phone in a print ad, suggesting that people shouldn’t have to leave the beach for anything.

The ad, which ran in Brazilian magazine Veja Rio, featured a thin solar panel and phone plug, with the energy gathered from the sun’s rays charging the phone.

A YouTube video promoting the campaign shows how the solar panel can be charged, and how it can be used.

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