CultureLabel appoints Manifest to handle social media and US launch

By Ishbel Macleod | PR and social media consultant

Manifest

|

culture article

June 4, 2013 | 1 min read

Online shop CultureLabel.com has appointed Manifest to handle its PR and social media as the brand is set to expand.

Manifest London will handle the website’s major repositioning and international expansion, while holding responsibility for CultureLabel’s social media strategy across Twitter, Facebook and Instagram, whilst managing all external media relations including day-to-day press office functions.

Simon Cronshaw, co-founder of CultureLabel.com, said: “After a really tough pitch process, it became clear that Manifest, through their deep understanding of integrated communications strategy and their prior experience launching brands, were the agency we needed to help make a serious impact at the most exciting point in the development of our business.”

The agency will also oversee the launch of CultureLabel in the USA, where the company will be one of the founding clients of Manifest’s New York presence.

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