MTV Spongebob Squarepants Viacom

Amazon strikes exclusive content deal with MTV owner Viacom


By Jessica Davies, News Editor

June 4, 2013 | 3 min read

Amazon has struck an exclusive content deal with Viacom which will bring TV shows from channels Nickelodean, MTV and Comedy Central to its video service.

The multi-year deal will include kids’ TV shows such as Dora the Explorer and Spongebob Squarepants to Amazon’s Prime Instant Video service.

A range of the shows will also become available on Amazon’s Lovefilm in the UK and Gernamy later this year, the details of which are yet to be revealed.

Select shows from Nickeolodeon and Nick Jr, will be available via Amazon’s kids’ service on Kindle devices called FreeTime Unlimited.

Amazon’s vice president of digital video and music Bill Carr said kids’ shows are among the most popular TV genres on the Amazon video player.

"This expanded deal will now bring customers the largest subscription selection of Nickelodeon and Nick Jr. TV shows online, anywhere. With programs like Dora the Explorer, SpongeBob SquarePants, Bubble Guppies and The Backyardigans there are hundreds of great shows for kids and parents to choose from,” he said.

Adult shows will also be able to watch content from MTV and Comedy Central channels including shows such as Workaholics, Awkward and Teen Mom 2.

Viacom’s president and CEO Philippe Dauman said the deal will include digital video subscription streaming exclusives.

“Amazon has created a unique, brand-friendly environment for streaming entertainment and consumer products and we are excited to work with Amazon to bring customers shows they love," he said.

Prime Instant Video is Amazon's video subscription offer-it includes more than 41,000 movies and TV episodes selected from the full assortment available at Amazon Instant Video. Subscribers can stream content on Kindle Fire devices and Apple devices, along with Roku, and games consoles Xbox 360, Playstaion 3, Wii and Wii U, along with other connected TVs and devices.

Shows including Downton Abbey will also come to Prime Instant Video later this month.

The move is the latest step in Amazon’s aggressive content distribution strategy which has seen it commission and produce original content from Amazon Studios. The latest iteration of this has seen its Lovefilm service stream pilots of a range of comedies and children’s shows, with the audience asked to vote which series is made into a full series.

MTV Spongebob Squarepants Viacom

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