Manchester encourages Brits to ‘Do something different’ this summer with tourism campaign
Marketing Manchester, in conjunction with VisitEngland and Cityco, has launched ‘Do something different’, a summer campaign aimed at Brits who ‘holiday at home’ but might not have traditionally considered Manchester.
Joining forces with 19 businesses the seasonal campaign hopes to increase the number of domestic visitors to the city this summer. Campaign partners include the new SEALIFE Manchester, Manchester Arndale, Great Northern, Bali Health Lounge, The Palace Theatre, IWM North, System One Travel and First Group.
Chester Zoo, Tatton Park and The Mere Golf Resort and Spa are also part of the initiative in a bid to showcase how Manchester is also a base from which to explore the entire North West.
“We've seen a massive change in the perception of domestic tourism in recent years. First, the recession made it a necessity - and then, the '2012 factor' has made it cool…Manchester attracts over one million international visitors a year - some of which travel from the other side of the planet. If we can draw people from that distance, we can surely do so too from here in the UK,” commented Andrew Stokes, chief executive of Marketing Manchester.
The campaign consists of adverts in supplements of the Evening Standard, The Guardian, The Observer and The Times, and will also feature panels on the London Underground to promote the upcoming Manchester International Festival. In Yorkshire, posters will be displayed at Leeds, Sheffield and York stations, along with adverts in the Yorkshire Evening Post and on Real Radio.
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