Kenwood appoints new agency Well & Truly to launch international breakfast ranges
Kenwood has appointed recently-launched Leicestershire creative agency Well & Truly to launch two international product ranges for its breakfast division.
Appointment: Kenwood has appointed Well & Truly
The agency will produce advertising, demonstration videos, photography, point-of-sale, in-store retail units and packaging.
Senior product manager at Kenwood, Kelly O'Neill, said: "Of the five agencies we saw, Laura [Bent, managing director] and Mike [Wykes, creative director] at Well & Truly really demonstrated a great understanding of the product ranges and brought this to life in an inspiring and creative way.
"We are really excited to be working with them on this. There will be major product launches in the Kenwood portfolio for 2014."