The Business Daily launches as standalone tablet edition
Business Daily has been launched by The Birmingham Post as a standalone daily tablet edition, aiming to combine the familiarity of print with the usability of an app.
The digital publication will offer 30 pages of business news and civic stories every week day, with regular features including a 'Water Cooler' business gossip page and five pages of Leads & Deals - a daily round-up of leads including mergers, acquisitions, planning applications and contract offers.
“The launch of the tablet edition takes the historic Birmingham Post brand into a new era to capture a 21st century digital-savvy readership,” said Stacey Barnfield, editor of the Birmingham Post.
“It will complement our print version perfectly, giving the people of Birmingham the fastest, freshest and most unique business insight every day of the week.”
Business Daily will function as a subscription-based model on Apple and Android devices, with a dedicated subscriptions manager having been brought in to ensure it quickly connects with its target audience.
David Higgerson, digital publishing director, Trinity Mirror, said: “It's all about being useful, and helping to provide local businesses of all sizes with the information they need to thrive.
"We know from our digital audiences that people want content which is useful to them. We will apply this test to all content going into Business Daily in the same way we are increasingly doing with content on our websites across the country.”
The print edition will continue to be published every Thursday with 'bundle' deals between print and mobile are currently in development.