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Plusnet Technology Drum News

Plusnet launches £2.3m campaign developed by Karmarama


By Jennifer Faull | Deputy Editor

May 31, 2013 | 2 min read

Phone and broadband provider, Plusnet has launched a print and TV campaign aimed at supporting its business and home products and services.

Developed by Karmarama, the TV campaign will kick off on 5 June with a TV ad highlighting Plusnet’s half price deal for home broadband users.

The ad will run until 23 July across terrestrial, multi-channel and satellite channels with the key spot being on 6 June during the ad break for David Walliams: Snapshot in Time on ITV1.

“Plusnet prides itself on delivering great service and great value to consumers and we’re excited to be back on air and in print again to support both our Business and Home services.

“We’re now able to offer Fibre Broadband to businesses and will be offering half price broadband across all new business broadband packages. Meanwhile customers looking for home broadband deals will be able to enjoy half price broadband when they take home phone,” said Plusnet commercial and marketing director, Nick Rawlings.

In addition to the TV campaign, a print advertising highlighting Plusnet's business broadband deals has been developed, and will launch 3 June across national newspapers including Daily Express, Metro, Daily Mail, Independent, The Times, Daily Star and the Independent on Sunday.

Chief creative officer at advertising agency Karmarama, Dave Buonaguidi, added: “Over the last few years we have worked closely with Plusnet to create a really strong, personality-led marketing campaign.

“They are always looking to deliver the best possible deals to customers. The latest direct response commercial delivers the message of ‘half price broadband’ in a rather tongue-in-cheek style.”

Media planning and buying for the campaign came from Maxus with media spend reaching £2.3m.

Plusnet Technology Drum News

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Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital design and build, data and analytics, PR, social and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it, Connected Creativity.

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