PayPal set to launch multi-channel campaign

PayPal is gearing up to launch a multi-channel marketing campaign as it looks to highlight the variety of ways consumers can use it.

The campaign will launch 1 June and run throughout the summer. It comprises of television and outdoor advertisements in the London area, Facebook advertising, targeted CRM activity and display advertising.

The TV spots, developed by Publicis, have featured 18 major retailers, aimed at showing that you can pay with PayPal from a variety of places for a multitude of reasons. Other featured brands include Argos, ASOS, Topshop, Spotify and Mothercare.

The first ad that will air is called ‘Options’ and focuses on how PayPal facilitates secure payments in a ‘couple of clicks’. In two weeks this will be followed by a spot entitled ‘Easy as Pie’.

“Our biggest ever UK marketing campaign shows how PayPal lets consumers get what they want quicker, whether they’re shopping online, on a smartphone or tablet or on the high street,” said Alison Sagar, PayPal’s UK marketing director.

“The mobile phone is transforming our lives, and the campaign explains how PayPal is the ideal way to pay on a smartphone, as you don’t need to enter 16 digit credit card numbers and security numbers.”

Sagar added: “Many people don’t realise that once you have set up a PayPal account and registered your details you can use it as a way to pay from your laptop, mobile or tablet.

“That means whether you are travelling, shopping on the high street or just at home, you can use PayPal to make your purchases, quickly and easily.”

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