Interflora works with Mynt Design for RHS Chelsea Flower Show stand
Interflora has revealed that branding and design agency Mynt Design has been instrumental in the design of its exhibit at the RHS Chelsea Flower Show this year.
Mynt design worked with five renowned UK florists headed up by David Ragg to create the ‘Time Frames’ exhibition stand concept.
The design drew on the show’s centenary year and Interflora’s 90th anniversary milestones to showcase floristry expertise with inspiration from art, fashion and pop culture from the 1920s to the present day. Thousands of flowers were used to decorate the six individual frames in order to create a seamless passage through the decades and take visitors on a visual journey through time.
Of the design, Bill Warren, Mynt creative director, said: “The challenge was to capture the key eras and their associated authentic props whilst establishing a backdrop for the florist’s creations & displays to work within,” adding the concept was “a great collaboration” from the Interflora team.