Evian furthers 'Baby & Me' campaign with mobile app from BETC Digital and B-Reel

Evian is following up its viral ad ‘Baby and Me’ by giving everyone the chance to try its baby experience for themselves, teaming up with BETC Digital and B-Reel to create an app.

Users can 'baby-fy' themselves using the new app

From today, anyone who wants to give themselves the baby treatment can upload their photo to the app and with advanced facial recognition software create their very own Evian baby.

Since making their return last month with the film Baby and Me, Evian’s dancing babies have garnered over 100 million views online. To create the app 38 very different looking babies were cast to form the application database.

In order to create the users dancing baby self the application selects 70 parts of the users face and searches the database for the most resembling details of all the babies’ faces. Users are then asked to select skin tone and eye shape in order to ‘baby-fy’ their photo.

The application is available on Android, iOS and Facebook for anyone to discover their own inner baby. Users can then share their image on social media using the hashtag #EVIANBABYANDME.

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