Car manufacturer Citroën has extended its UK relationship with CMW, which will see the agency hold responsibility for all of Citroën’s CRM activity for used car and business customers.
Liz Wilson, CEO, CMW said: “We’re always proud to grow our existing client relationships, it’s a tribute to what the team here have achieved, and in the current new business environment growing valuable long-term client relationships is an essential part of every good agency’s strategy.”
Currently, CRM supports Citroën’s ongoing customer communications.
Jules Tilstone, marketing director at Citroën, said: “CMW have proved their contribution to the Citroën business over the last three years with strong ROI for our customer communications so they were the obvious choice to create a similar impact on these two new workstreams.”
CMW will supply data analysis and strategy as well as creative execution to reach the fleet and business community which accounts for around 60 per cent of all new car sales.