Royal Merchant Navy Education Foundation (RMNEF) reveals new brand identity courtesy of Shine Creative


By Gillian West, Social media manager

May 30, 2013 | 2 min read

The Royal Merchant Navy Education Foundation (RMNEF) has engaged Shine Creative to develop a refreshed brand for the charity in advance of its 2013 Annual General Meeting.

The Hampshire-based agency was brought in to refresh the charity’s identity following its newly expanded remit, coupled with an update to the name – from the Royal Merchant Navy School Foundation to the Royal Merchant Navy Education Foundation.

Speaking of the rebrand, secretary commander Charles Heron-Watson, said: “We needed a refreshed identity which would herald the beginning of a new chapter for the Foundation. It is too easy for young people to lose their way if they don’t have the right support. Our aim is to guide as many children in need as possible, within our beneficiary class, throughout their educational journey and their route into employment, through financial and practical support. I believe the new site and marketing materials truly encompass the ethos of the Foundation as we strive to achieve this.”

Shine Creative was tasked with designing a new logo that would communicate the rich heritage of the Foundation as well as its future ambitions. A green, white and red colour palate was chosen to communicate the Foundation’s continued connection with the Merchant Navy. Shine developed the charity’s new strapline ‘Education is the Foundation’, to reinforce the importance that the charity places on ‘enabling education’. A range of marketing materials, including a new website, were also created in support of the new identity.

Samantha Stokes, creative director at Shine Creative, added: “For the RMNEF, we were keen to draw on its history, but also to bring the Foundation very much into the 21st century. We opted for a simple and clean design across the literature and website in order to create a sense of accessibility and fuss-free help.”

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