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House of Fraser appoints Goodstuff to handle £5m media account

House of Fraser has appointed Goodstuff to handle its £5m media planning and buying business following a review earlier this year, The Drum has learned.

For 14 years MediaVest handled the account for the high street department store. The Publicis Groupe agency confirmed earlier this month that it would repitch for the business but is not thought to have made the final two in the process.

House of Fraser’s press spend reached £3.7m last year, while TV amounted to around £1.4m.

Goodstuff also works with clients including Virgin Media, Ann Summers, Xbox 360, Secret Escapes and Speedo.

The Drum has contacted both House of Fraser and Goodstuff but at the time of writing was awaiting response.

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