The Drum Awards Festival - Extended Deadline

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By Gillian West, Social media manager

May 30, 2013 | 1 min read

Cambridge English Language Assessment has unveiled The Funland App, an interactive learning environment to engage and educate 7-12 year olds learning English, created by mobile and social apps agency Matmi.

Matmi was tasked with developing a cross platform solution to teach non-native English speakers aged 7-12. The web and mobile experience combines gaming skills with language learning in order to be entertaining and interactive.

The agency incorporated words from the Cambridge English: Young Learners, Key for Schools and Preliminary Schools exams within the app to educate young users whilst they play, with The Funland App aiming to teach English vocabulary and grammar through gameplay. An amusing audio game also helps with listening skills with the difficulty level increasing throughout the nine levels of the four mini-games.

The free-to-download app is based on a circus theme, using a Ring Master as a tutor giving users visual clues to aid and encourage them. Each language level gives feedback on the users achievements with instructions available in English, Korean, Italian, Chinese, Portuguese, Russian, Spanish and Vietnamese.

The app is available for iOS, Android, Windows, Mac and Web.

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