Barbour launches global social media campaign to celebrate the British summer

Barbour has launched a global Facebook, Twitter and Tumblr campaign celebrating the British summer.

With the aim of driving consumer engagement, the Creative Agency created the ‘100 Days of Summer’ campaign to reflect Barbour’s association with festivals, country walks and other summer activities.

Running until 31 August, Barbour is offering a new piece of shareable content every day, including festival tips and forecasts, playlists, music polls, and summer recipes, along with images of wildlife by illustrator Matt Sewell.

To promote the campaign, Barbour teamed up with food and lifestyle bloggers including The Londoner, chef Rachel Khoo, independent mixologists like Sipsmith and will be asking its social media followers to enter their favourite summer recipes and activities to win a daily prize.

Rebecca Cairney, global digital manager for Barbour commented on the initiative: “Barbour is an all-inclusive brand, so we wanted to bring the summer to life for all of our social followers with our 100 Days of Summer Campaign.”

“Whether you’re a festival goer, someone who likes to take their dog for walks on sunny days in the countryside, or a family who have many a picnic or barbeque planned over the summer months, there’s bound to be a Barbour present in some shape of form, from our t-shirts to our wellies and our famous wax jackets,” she said.

“By celebrating this with unique sharable content on a daily basis, inviting our global fans to share their summer tips and experiences too, we’re hoping to celebrate 100 days of summer with Barbour fans across the globe.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.