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Ad of the Day: Adidas - Nitrocharge

An array of disconnected images have been welded together to brilliant effect in this spectacular ad for the German sportswear giant. Don't try to seek meaning in any of it, just let the images rush over you like the crazy sped-up montage it is, and - if you're among the target market - the idea will permeate that Adidas has the coolest gear around.

Agency: United State of Fans\TBWA (Amsterdam)

Creative Director: Ben Hartman

Creative: Martin Van De Heu / Nikolaus Ronacher / Jason Schragger

TV Producer: Michael MacMillan

Production Co: Smuggler

Director: Tristan Patterson

Producer: Ray Leakey

Executive Producer: Fergus Brown / Chris Barrett

Photography: George Richmond

Post Production: Glassworks Amsterdam

Editing House: The Whitehouse

Editor: Charlie Harvey

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