Ad of the Day: Adidas - Nitrocharge
An array of disconnected images have been welded together to brilliant effect in this spectacular ad for the German sportswear giant. Don't try to seek meaning in any of it, just let the images rush over you like the crazy sped-up montage it is, and - if you're among the target market - the idea will permeate that Adidas has the coolest gear around.
Agency: United State of Fans\TBWA (Amsterdam)
Creative Director: Ben Hartman
Creative: Martin Van De Heu / Nikolaus Ronacher / Jason Schragger
TV Producer: Michael MacMillan
Production Co: Smuggler
Director: Tristan Patterson
Producer: Ray Leakey
Executive Producer: Fergus Brown / Chris Barrett
Photography: George Richmond
Post Production: Glassworks Amsterdam
Editing House: The Whitehouse
Editor: Charlie Harvey