The PGA TOUR has selected independent digital advertising sales house Ad2One to sell the digital advertising inventory across its website in the UK and Ireland.
Ad2One has now been tasked with generating maximum advertising revenue for the website and well as securing deals with brands looking to connect with golf’s affluent and valuable audience. Ad2One will target golf, sports and financial services and automotive brands for bespoke and relevant brand activity.
“The growth of British and Irish stars in the USA PGA TOUR has resulted in the golf market seeing significant growth and increased interest from fans and brands…There is no better time for AD2ONE and the PGA TOUR to work together to offer a wide range of brands the opportunity to connect with our unique and valuable audience,” said Lee Bushkell, VP of media sales, PGA TOUR.
Ad2One’s group managing director, Grant Allaway, added: “The opportunity to work with the PGA TOUR is an exciting prospect for us…We are excited by the prospect of working with the full spectrum of brands to tap into this lucrative and passionate audience.”