NatWest helps public ask mates to pay back the money they owe
NatWest has unveiled a campaign with M&C Saatchi, which includes a YouTube homepage takeover and a special microsite to promote the Pay Your Contacts functionality of the NatWest mobile banking app.
The microsite, which is set to be live for at least the next three months, allows users to create a personalised video to remind mates about an IOU.
SapientNitro was the digital production agency involved and Zenith Optimedia handled media planning and buying.
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SapientNitro
SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business...
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m&c saatchi
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Zenith Media
Zenith, part of the Publicis Groupe, is one of the world's leading global media services agencies.
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