Cannes-Do Festival Banner
Modern Marketing

Microsoft takes marketing to British airports to promote Surface Pro

By Angela Haggerty | Reporter

Momentum UK


Microsoft article

May 29, 2013 | 3 min read

Microsoft is launching a campaign which will take the nation's airports to promote its new Surface Pro tablet device.

Glasgow, Manchester, Birmingham and Stansted airports will host activities over a period of two months starting from the end of June, featuring travel-related demo videos and apps to guide consumers through Windows 8, while London's Heathrow and Gatwick airports will hold demonstrations from mid June.

Demonstrations: Travellers can learn more about Surface Pro

The campaign was created by Momentum UK. Managing director Allan Cobb said: "We're thrilled to be spearheading the Microsoft Windows 8 summer activation, especially one aimed at driving engagement with such a diverse audience.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

"We believe our presence in departure lounges across UK airports this summer will provide the perfect platform to engage travellers with the latest devices."

Product marketing manager at Windows Product Group, Mark Klein, added: "Our airport experiential activity will showcase devices from our OEM partners as well as the newly released Surface Pro."

Modern Marketing

Content created with:

More from Modern Marketing

View all


Industry insights

View all
Add your own content +