Hyundai has revealed that it will retain its prime advertising site in Piccadilly Circus in London’s West End.
The site, which Hyundai has held since 2011, will hold the advertising until 2018.
Hyundai Motor UK chief executive, Tony Whitehorn, said: “We have had a prominent position on the world-famous Piccadilly Lights for nearly two years now.
"During that time, Hyundai has increased sales and market share in the UK. The new five-year partnership will help further build the Hyundai brand and enable us to share Hyundai imagery and information through one of the most prominent and renowned advertising spaces in the world.”
To celebrate UEFA EURO 2012, Hyundai developed a smartphone app which used giant QR codes, displayed on the Lights, to enable users to take football-themed photos in front of the London landmark to share via social media.