Decathlon works with BETC Paris for new print campaign

By Gillian West | Social media manager

BETC Paris


decathlon article

May 29, 2013 | 1 min read

French sports equipment retailer Decathlon has engaged BETC Paris to create its new print campaign for the summer season - ‘We Make Sport Easier’.

Published in France this week, the campaign features images shot in South Africa by American photographer Geof Kern, who is known for his story telling driven creative photography.

The prints show people hiking and surfing but given a helping hand by Decathlon staff.

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