Decathlon works with BETC Paris for new print campaign
French sports equipment retailer Decathlon has engaged BETC Paris to create its new print campaign for the summer season - ‘We Make Sport Easier’.
Published in France this week, the campaign features images shot in South Africa by American photographer Geof Kern, who is known for his story telling driven creative photography.
The prints show people hiking and surfing but given a helping hand by Decathlon staff.
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BETC Paris
Founded in Paris, France in 1995, BETC has become known throughout the advertising industry for its creativity and iconic campaigns led by co-founder Remi Babin...
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