Bulmers launches summer marketing campaign with hit squads around the country
Bulmers has launched its #beginwithabulmers summer marketing campaign, supported by 'hit squads' and the brand's augmented reality app.
App: Bulmers' augmented reality app was created by Space
Every Friday from mid-June 'hit squads' will give out samples of new Bulmers flavours in London, Manchester, Newcastle and Brighton, and will attempt to seek out a drinker who has used the hashtag in the bar they've been tagged in and "surprise them with an act of kindness".
The campaign has been created by Space and will encourage the social media hashtag with 10,000 point of sale kits promoting it.
Group account director at Space, Sean Kelly, said: "Begin with a Bulmers is a brilliant way to tap into the blending of offline and social. It plays on this demographic's existing habit of sharing the start of their weekends through social media and stays relevant by engaging with them through random-acts-of-kindness rewards in the pub, there and then."
The brand's augmented reality app has been refreshed by Space to promote #beginwithabulmers.
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