Unilever announced as sponsor of Sainsbury’s Summer Series

Unilever UK has confirmed that it will become sponsor for the Sainsbury’s Summer Series, through its Magnum, Flora and Persil brands.

Unilever’s sponsorship will include advertising and activation around the Sainsbury’s Grand Prix; Sainsbury’s British Championships; and anniversary games.

Jon Goldstone, VP of brand building for foods and refreshments at Unilever UK and Ireland, said: “Athletics has never been so popular in the UK and with many of the Sainsbury’s Summer Series events sold-out already, it’s a fantastic opportunity for our Persil, Magnum and Flora brands to engage with our consumers.”

Through the sponsorship, Flora will invite visitors to watch live cooking displays using Flora Cuisine to make athletics themed recipes and celebrate with sandwiches and summer games; Persil will encourage kids to celebrate their mighty sporting moments with some medal-winning activities and product sampling for parents, while Magnum will host a Magnum Lounge, to enable visitors to relax and chill out in between the games.

British Athletics commercial director, Sophia Warner, said: “We are absolutely delighted to welcome Unilever to the British Athletics family as Advertising Partner. The sport has gone from strength to strength since London 2012, not only because the nation has fallen in love with athletics again but through our commercial programme, partnerships with global companies, such as Unilever, are engaging the sport with a new, wider audience.

“Unilever’s work with families will go a long way to raising the profile of the sport and allow us to engage not only with our existing fans in a new and exciting way, but with new fans who were captivated by the magic of last summer.”

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