Kopparberg unveils #happenings competition but keeps prize a secret

By Ishbel Macleod | PR and social media consultant

May 28, 2013 | 1 min read

Swedish cider brand Kopparberg, has today unveiled a cryptic nationwide social media competition, asking fans to tell them why they want something to ‘happen’ – with the most intriguing response selected as the winner.

Using the hashtag ‘#happenings’ the competition invites people to tweet @KopparbergUK and tell the brand ‘why I want something to happen here’, with the first round to take place in London until 4 June, followed by Manchester and Glasgow over the space of six weeks.

Head of marketing at Kopparberg, Rob Calder, said: “This summer will see a dramatic shift in our PR activity and #happenings is a signal of things to come, as our social channels become more integrated with our PR activity.

“We’re keeping schtum about what the winner gets, but it will be something to remember.

“We want our fans to have fun with this. Whether it is just a tweet, a picture or video, we want to see people doing something different as they will definitely win something different.”

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The campaign looks to promote the Elderflower & Lime 4.0 per cent and Cloudberry 4.0 per cent flavours of Kopparberg.


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