Groundwork UK engages Creative Jar to design and supply the background for its RHS Chelsea Flower Show stand
Gardening charity specialising in urban regeneration Groundwork UK has worked with Creative Jar to design and supply the background for its stand at this year’s RHS Chelsea Flower Show.
As the charity’s marketing agency Creative Jar has developed the printed collateral and complete website solutions for Groundwork UK as well as last year’s RHS Chelsea Flower Show stand. This year Creative Jar designed and created the backdrop for the stand based on the theme of what happens to a piece of land earmarked for development and nothing happens with it.
Groundwork posed the question: meanwhile nothing happens – but it doesn’t have to be this way and the stand and creative helped develop that concept.
“When we were at the show, people kept saying how realistic the backdrop made the stand look, and it really helped sell the context of the garden,” commented Ben Leach, senior digital marketing officer, Groundwork UK.
Joseph Richardson, CEO of Creative Jar, added: “The design was really eye-catching and added a great dimension to the stand.”
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